{"product_id":"chasing-the-rainbow-dell-wilson-9798278305576","title":"Chasing the Rainbow: The Billion-Dollar War for Your Retina","description":"\u003cb\u003e\"A \u003ci\u003eFast Food Nation\u003c\/i\u003e for the visual world.\" - \u003ci\u003eThe Business Standard\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThink you control your own taste?\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eWhy did McDonald's Europe suddenly change its logo from red to green?\u003c\/li\u003e\n\u003cli\u003eWhy are tech startups painting their \"war rooms\" electric orange?\u003c\/li\u003e\n\u003cli\u003eWhy is it illegal for another delivery company to paint their trucks chocolate brown?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eThe answer is money. Billions of it.\u003c\/b\u003e\u003cbr\u003eIn \u003ci\u003eChasing the Rainbow\u003c\/i\u003e, Dell Wilson uncovers the secretive, litigious, and often bizarre world of the \"Color Industrial Complex.\" This isn't a book about color theory; it's a book about color \u003ci\u003econtrol\u003c\/i\u003e.\u003cbr\u003eBlending the narrative drive of \u003ci\u003eBad Blood\u003c\/i\u003e with the quirky curiosity of \u003ci\u003eFreakonomics\u003c\/i\u003e, Wilson explores how corporations, governments, and algorithms have colonized the electromagnetic spectrum.\u003cbr\u003e\u003cb\u003eKey Chapters Include: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Primal Scream: \u003c\/b\u003e How fast food chains hacked our evolutionary biology to trigger hunger.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Pink Prison: \u003c\/b\u003e The disastrous experiment of using color as a sedative in correctional facilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDigital Decay: \u003c\/b\u003e How Instagram filters are rewriting our collective memory of the physical world.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003ePerfect for fans of: \u003c\/b\u003e Malcom Gladwell, Reeves Wiedeman, Mary Roach, and anyone who suspects that the world is being manipulated behind the scenes.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dell Wilson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798278305576\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/11\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 70\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.15d","brand":"Dell Wilson","offers":[{"title":"Paperback","offer_id":48997299749119,"sku":"9798278305576","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/chasing-the-rainbow-dell-wilson-9798278305576","provider":"WR Book House","version":"1.0","type":"link"}