{"product_id":"china-uncovered-jonathan-story-9780273708278","title":"China Uncovered: What You Need to Know to Do Business in China","description":"\u003cp\u003e\"Extremely valuable for any company doing business in China. Thoroughly sets out the context and practical approach that every executive needs to know.\"\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEdward Radcliffe, Partner, Vermilion Partners, Shanghai\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\"an excellent and complete book and a must read for everybody involved in China\"\u003c\/p\u003e \u003cp\u003e\u003ci\u003eRob Westerhof, former CEO Philips China\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\"A compact work loaded with hands-on, actionable advice taking much of the mystery out of China..\" \u003ci\u003eTomas Casas Klett, entrepreneur in China and lecturer at the University of St. Gallen, Switzerland.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSHOULD YOU BE DOING BUSINESS IN CHINA? \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis is a question many businesses are asking, but not one with a simple answer. On the one hand, the opportunities are great; on the other, the complexities are many and China is changing so rapidly it can be difficult to keep up. This insightful, knowledgeable and clear-headed book by China expert Jonathan Story helps you tackle this question from a well-informed perspective. It shows you how to think clearly about the implications of doing business in China, and how to maximise your chances of success if you do decide to go for it. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eUNCOVER THE ANSWERS TO ALL YOUR QUESTIONS ABOUT DOING BUSINESS IN CHINA\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eChina Uncovered\u003c\/i\u003e shows you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to ensure your strategy reflects the pace of change, the unusual risks of operating in China and the business realities of this uncertain market\u003c\/li\u003e \u003cli\u003eWhy government relations must be a core part of your business - and how to make your relationships with officials productive and beneficial\u003c\/li\u003e \u003cli\u003eHow to select the best way for your company to start business operations in China \u003c\/li\u003e \u003cli\u003eHow to make the critical choice of location, taking account of a range of factors, from access to the attitudes of local authorities\u003c\/li\u003e \u003cli\u003eHow to understand the cultural differences you will face so you can get the all-important 'people issues' right\u003c\/li\u003e \u003cli\u003eHow to develop a dual sales strategy - domestic and export - so your operation is not totally reliant on a new and unpredictable market\u003c\/li\u003e \u003cli\u003eHow to use your brand to keep ahead of your competitors\u003c\/li\u003e \u003cli\u003eHow to think about the importance of China to your organisation as a whole \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonathan Story\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0273708279\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780273708278\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e FT Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/25\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.70d","brand":"Jonathan Story","offers":[{"title":"Paperback","offer_id":44054819438847,"sku":"9780273708278","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f2592a04-af82-422f-a54b-076716442645.jpg?v=1685032182","url":"https:\/\/www.whiterainbookhouse.com\/products\/china-uncovered-jonathan-story-9780273708278","provider":"WR Book House","version":"1.0","type":"link"}