{"product_id":"chinas-digital-presence-in-the-michael-keane-9781839985676","title":"China's Digital Presence in the Asia-Pacific: Culture, Technology and Platforms","description":"\u003cp\u003eThis book examines China's digital economy and its reach into the Asia-Pacific region, focusing on Hong Kong, Taiwan, Singapore, Malaysia, Australia and New Zealand. It shows how the Asia-Pacific region with an existing large Chinese diaspora is seen as a 'cultural landing pad' for Chinese content and ideas. In addition to these regional investigations, the authors trace China's growing technological status as an innovative nation through four policy approaches: culture+, industry+, Internet+ and platform+. Other + characterizations include intelligent+ and social+. These + characterizations show how China is rejuvenating, drawing technological knowhow from the region, and adding to its cultural power.\u003c\/p\u003e \u003cp\u003eDrawing on the political economy of the media, industry analysis, platform studies and cultural policy studies, the book shows that China's commercial digital platforms are increasingly recognized outside China and can disseminate Chinese culture more effectively than government-supported media. The authors provide a comprehensive analysis of how Chinese cultural and creative industries became digital, as well as investigating the key players and the leading platforms including Alibaba, Tencent, ByteDance, TikTok, Baidu, iQiyi and Meituan. The book argues that China's commercial digital platforms are increasingly recognized outside China and in many cases can disseminate Chinese culture more effectively than government-supported media, although this does not necessarily translate into influence. \u003c\/p\u003e \u003cp\u003eThe sites chosen suggest that there is widespread ambivalence to China's political messaging combined with an uneven reception of its popular culture. The book provides a critique of Western bias in soft power metrics and draws on empirical data to provide alternative readings.\u003c\/p\u003e \u003cp\u003eThe authors also analyse in detail Beijing's changing policies towards the governance of culture, Internet technologies and digital platforms. The book illustrates how Chinese cultural power is extending overseas and the challenges of Chinese platforms, products and services in overcoming stereotyping and 'threat' perceptions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Keane, Haiqing Yu, Elaine J. Zhao\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1839985674\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781839985676\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Anthem Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/03\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.48d","brand":"Michael Keane","offers":[{"title":"Paperback","offer_id":44056536219903,"sku":"9781839985676","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_edc8eaf2-a473-464c-83ce-6f9a362d0dd9.jpg?v=1685041850","url":"https:\/\/www.whiterainbookhouse.com\/products\/chinas-digital-presence-in-the-michael-keane-9781839985676","provider":"WR Book House","version":"1.0","type":"link"}