{"product_id":"chinas-super-consumers-savio-chan-9781118834749","title":"China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them","description":"\u003cb\u003eChinese Consumers are Changing The World - Understand Them and Sell To Them\u003c\/b\u003e \u003cp\u003eChina has transformed itself from a feudal economy in the 19\u003csup\u003eth\u003c\/sup\u003e century, to Mao and Communism in the 20\u003csup\u003eth\u003c\/sup\u003e century, to the largest consumer market in the world by the early 21\u003csup\u003est\u003c\/sup\u003e century. \u003ci\u003eChina's Super Consumers\u003c\/i\u003e explores the extraordinary birth of consumerism in China and explains who these super consumers are. \u003ci\u003eChina's Super Consumers\u003c\/i\u003e offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly \u003ci\u003ewhy\u003c\/i\u003e they buy.\u003c\/p\u003e \u003cp\u003eThe book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA hands-on resource for succeeding in the Chinese marketplace\u003c\/li\u003e \u003cli\u003eFilled with real-world stories of companies who have made an impact in China\u003c\/li\u003e \u003cli\u003eDiscover what the Chinese consumer wants and how to deliver the goods\u003c\/li\u003e \u003cli\u003eWritten by Savio Chan and Michael Zakkour, two leading experts on the Chinese market\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Savio Chan, Michael Zakkour\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118834747\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118834749\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.00d","brand":"Savio Chan","offers":[{"title":"Hardcover","offer_id":45481877766399,"sku":"9781118834749","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_00196962-cc7b-47d3-a3cb-ff37a8be0755.jpg?v=1715987946","url":"https:\/\/www.whiterainbookhouse.com\/products\/chinas-super-consumers-savio-chan-9781118834749","provider":"WR Book House","version":"1.0","type":"link"}