{"product_id":"chinese-consumers-ashok-sethi-9789811089916","title":"Chinese Consumers: Exploring the World's Largest Demographic","description":"This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ashok Sethi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9811089914\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789811089916\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.63d","brand":"Ashok Sethi","offers":[{"title":"Hardcover","offer_id":48089179062527,"sku":"9789811089916","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_744cc26c-61dd-4d70-b2db-f8ca5278ed24.jpg?v=1769108645","url":"https:\/\/www.whiterainbookhouse.com\/products\/chinese-consumers-ashok-sethi-9789811089916","provider":"WR Book House","version":"1.0","type":"link"}