{"product_id":"chinese-multinationals-jean-paul-larcon-9789812835598","title":"Chinese Multinationals","description":"This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M\u0026amp;As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jean-Paul Larcon\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9812835598\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789812835598\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Scientific Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/23\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.80d","brand":"Jean-Paul Larcon","offers":[{"title":"Paperback","offer_id":48440443371775,"sku":"9789812835598","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ca910fdf-81ef-4391-9b57-9208ce7f581b.jpg?v=1777182470","url":"https:\/\/www.whiterainbookhouse.com\/products\/chinese-multinationals-jean-paul-larcon-9789812835598","provider":"WR Book House","version":"1.0","type":"link"}