{"product_id":"chipotle-shah-mohammed-9798266840492","title":"Chipotle: The Rise, Fall, and Fragile Recovery of Fast-Casual's Pioneer","description":"\u003ci\u003eChipotle: The Rise, Fall, and Fragile Recovery of Fast-Casual's Pioneer\u003c\/i\u003e traces the complete journey of Steve Ells' revolutionary burrito chain from a single Denver location in 1993 to a $12 billion enterprise that redefined American dining. This comprehensive case study examines how Chipotle's \"Food with Integrity\" philosophy created the fast-casual category, survived the devastating 2015-2018 food safety crisis that destroyed billions in shareholder value, and rebuilt through digital transformation under new leadership. A compelling analysis of entrepreneurship, crisis management, and the ongoing tensions between authentic values and industrial-scale operations in modern business.\u003cp\u003e\u003cb\u003eNote: \u003c\/b\u003e\u003ci\u003eThis case study was written with AI assistance and presents one interpretation of Chipotle's business evolution. Readers should independently verify specific financial figures, dates, and operational details. AI-generated content may contain factual errors or inaccuracies. Strategic interpretations and causal relationships discussed represent analytical perspectives that may differ from official company positions or alternative expert opinions.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shah Mohammed\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798266840492\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/23\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 48\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.10d","brand":"Shah Mohammed","offers":[{"title":"Paperback","offer_id":48520104050943,"sku":"9798266840492","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8ce702f1-a170-4877-8fc0-68c76e90522f.jpg?v=1778740770","url":"https:\/\/www.whiterainbookhouse.com\/products\/chipotle-shah-mohammed-9798266840492","provider":"WR Book House","version":"1.0","type":"link"}