{"product_id":"church-advertising-public-relations-and-john-c-hardin-9783031130465","title":"Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion","description":"This book\u003ci\u003e \u003c\/i\u003eexamines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity's most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John C. Hardin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3031130464\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783031130465\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 391\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.84d","brand":"John C. Hardin","offers":[{"title":"Paperback","offer_id":44634203521279,"sku":"9783031130465","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7908a509-7d5b-47ef-9449-1c252d9a9ad1.jpg?v=1703588095","url":"https:\/\/www.whiterainbookhouse.com\/products\/church-advertising-public-relations-and-john-c-hardin-9783031130465","provider":"WR Book House","version":"1.0","type":"link"}