{"product_id":"clean-messaging-scott-brown-9780578419046","title":"(C)lean Messaging: A framework to help startup founders talk to humans","description":"What if your startup messaging for customers \u0026amp; investors was as clean as your code? The Lean Startup movement revolutionized how we build a modern startup. And yet, startup founders continue to struggle with how to talk about their amazing idea in a way that will generate media coverage, sales and social buzz. The (C)lean Messaging framework helps startup founders perfect their sales, marketing \u0026amp; investment messaging to focus on the listener.As a founder, advisor and investor, I hear dozens of startup pitches every week. And to be honest, most of them suck.After years of coaching founders on how to talk about their amazing ideas, I created a framework that will allow founders to extend their Lean \u0026amp; Value Prop Canvases into a new messaging framework. (C)lean Messaging will give you the tools you need to talk about your startup in a way that generates media coverage, sales and buzz.WARNING: If you use this framework, it's possible to craft a message that will resonate with potential customers and investors quickly. While this is a goal for most of us, a person could use this framework when the core fundamentals of the business are flawed, and still achieve results. Do not lie. The Lean Startup movement has created an adverse effect; while founders get out of the office and listen to what customers want, the time they spend building, measuring and iterating is focused inward. This is productive in building a company, but neglects a founders need to actually talk about what they built. (C)lean Messaging is squarely aimed at solving the challenge you face in communicating your innovation in a way that focuses on the listener, not themselves.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Brown\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0578419041\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780578419046\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e B-Side LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/24\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 150\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.32d","brand":"Scott Brown","offers":[{"title":"Paperback","offer_id":48174880456959,"sku":"9780578419046","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_087e12dc-23fe-4246-964b-00e504c58df2.jpg?v=1771331130","url":"https:\/\/www.whiterainbookhouse.com\/products\/clean-messaging-scott-brown-9780578419046","provider":"WR Book House","version":"1.0","type":"link"}