{"product_id":"click-jake-knapp-9781668072110","title":"Click: How to Make What People Want","description":"\u003cb\u003eFrom the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling authors of \u003ci\u003eSprint\u003c\/i\u003e, a guide for starting big projects the smart way--based on firsthand experience with more than three hundred new products and businesses.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEvery big project--whether it's technology, sneakers, or a neighborhood caf?--requires a big investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you're making? Does your solution click with customers? \u003cp\u003e\u003c\/p\u003eJake Knapp and John Zeratsky--two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together--have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world's most successful startups. \u003ci\u003eClick\u003c\/i\u003e is the practical guidebook based on their experience--a proven system for starting projects the right way, to make better decisions and move quickly toward a solution that clicks with customers. \u003cp\u003e\u003c\/p\u003eInside are twelve important lessons, a step-by-step playbook, and memorable stories from Nike, Microsoft, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book \u003ci\u003eSprint\u003c\/i\u003e, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start new projects. For anyone who has ever had a good idea but didn't know how to start, this book is for you.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jake Knapp\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1668072114\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781668072110\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Avid Reader Press \/ Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/22\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Jake Knapp","offers":[{"title":"Hardcover","offer_id":46372647829759,"sku":"9781668072110","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4cd84d3f-c81f-4169-bb51-32a3ed1469b8.jpg?v=1732726552","url":"https:\/\/www.whiterainbookhouse.com\/products\/click-jake-knapp-9781668072110","provider":"WR Book House","version":"1.0","type":"link"}