{"product_id":"co-created-brieane-olson-9798887508078","title":"Co-Created: The Cultural Strategy That Redefined Pacsun","description":"\u003cb\u003eA Culture-First Strategy for Brand Reinvention\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn a marketplace defined by change, legacy brands can't afford to operate on outdated playbooks. In \u003ci\u003eCo-Created\u003c\/i\u003e, Pacsun CEO Brieane Olson reveals how the brand achieved cultural relevance and business transformation--not by leading Gen Z, but by building alongside them. \u003cp\u003e\u003c\/p\u003eTold through Olson's leadership perspective, this book details how Pacsun embedded co-creation across every level of the business. From creator partnerships and viral content to purpose-driven investment, \u003ci\u003eCo-Created\u003c\/i\u003e offers a framework for brands to align with fast-moving cultural expectations while maintaining operational focus. \u003cp\u003e\u003c\/p\u003eThis book shows how cultural fluency can drive long-term growth, whether you're navigating disruption, repositioning a brand, or launching something entirely new. \u003cp\u003e\u003c\/p\u003eKey takeaways include: \u003cbr\u003e\u003cul\u003e \u003cli\u003eHow to operationalize co-creation across marketing, merchandising, and leadership\u003c\/li\u003e \u003cli\u003eStrategies for aligning brand values with community impact\u003c\/li\u003e \u003cli\u003eLessons from high-growth brand partnerships and Gen Z collaboration\u003c\/li\u003e \u003cli\u003eA framework for turning real-time insights into strategic action\u003c\/li\u003e \u003cli\u003eHow to lead transformation without losing authenticity\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brieane Olson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798887508078\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Forbes Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/12\/2026\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Brieane Olson","offers":[{"title":"Hardcover","offer_id":48437727428863,"sku":"9798887508078","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3b0e0424-465c-4470-aa17-fc5194996194.jpg?v=1777163647","url":"https:\/\/www.whiterainbookhouse.com\/products\/co-created-brieane-olson-9798887508078","provider":"WR Book House","version":"1.0","type":"link"}