{"product_id":"code-to-cure-subba-rao-chaganti-9789347311147","title":"Code to Cure: Digital Therapeutics and the Future of Pharma","description":"\u003cp\u003eWhen medicine is written in code, how do you market the cure?\u003c\/p\u003e\u003cp\u003eA quiet revolution is reshaping healthcare. From video games prescribed for ADHD to AI-powered platforms preventing diabetes, digital therapeutics (DTx) are no longer experiments-they are becoming medicine itself. And with this shift comes an urgent question for pharma: how do we market therapies made not of molecules, but of algorithms?\u003c\/p\u003e\u003cp\u003eIn Code to Cure: Digital Therapeutics and the Future of Pharma, Subba Rao Chaganti-a renowned author and thought leader in pharmaceutical marketing-offers the first comprehensive guide to understanding and leveraging digital therapeutics in the pharma landscape.\u003c\/p\u003e\u003cp\u003eBlending rigorous research with real-world case studies, the book takes you inside the fast-evolving world of Dtx: \u003c\/p\u003e\u003cp\u003e- What digital therapeutics are - and how they differ from wellness apps.\u003c\/p\u003e\u003cp\u003e- Why regulators like the FDA, EMA, and Germany's DiGA are setting new global benchmarks.\u003c\/p\u003e\u003cp\u003e- How pharmaceutical companies can align digital therapeutics (DTx) with brand strategy, payer demands, and patient needs.\u003c\/p\u003e\u003cp\u003e- Case studies of pioneers like Pear Therapeutics, Akili Interactive, Propeller Health, Omada, and Kaia Health.\u003c\/p\u003e\u003cp\u003e- The role of AI, wearables, and telemedicine in scaling digital care.\u003c\/p\u003e\u003cp\u003e- Strategic frameworks for commercialization, adoption, and measuring success.\u003c\/p\u003e\u003cp\u003eWhether you are a brand manager, marketer, student, or healthcare innovator, this book will help you navigate the opportunities and challenges of a world where medicine is not just prescribed, but downloaded.\u003c\/p\u003e\u003cp\u003eEngaging, insightful, and practical, Code to Cure is not just about the future of pharma marketing; it is about the future of healthcare itself.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Subba Rao Chaganti\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9347311146\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789347311147\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pharmamed Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Subba Rao Chaganti","offers":[{"title":"Paperback","offer_id":48437693415679,"sku":"9789347311147","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_051c5110-0c67-4b69-ae84-b9feac2ba4a3.jpg?v=1777163451","url":"https:\/\/www.whiterainbookhouse.com\/products\/code-to-cure-subba-rao-chaganti-9789347311147","provider":"WR Book House","version":"1.0","type":"link"}