{"product_id":"coffee-consumption-and-industry-strategies-luciana-florzncio-de-almeida-9780128147214","title":"Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series","description":"\u003cp\u003e\u003ci\u003eCoffee Consumption and Industry Strategies in Brazil\u003c\/i\u003e, the latest release in the \u003ci\u003eConsumer Science and Strategic Marketing \u003c\/i\u003eseries, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world.\u003c\/p\u003e \u003cp\u003eAppropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Luciana Florêncio de Almeida\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0128147210\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780128147214\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Woodhead Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 394\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.81d","brand":"Luciana Florêncio de Almeida","offers":[{"title":"Paperback","offer_id":48013703119103,"sku":"9780128147214","price":225.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d2eb0c8b-068b-40df-b67b-b6e540b074a2.jpg?v=1767744240","url":"https:\/\/www.whiterainbookhouse.com\/products\/coffee-consumption-and-industry-strategies-luciana-florzncio-de-almeida-9780128147214","provider":"WR Book House","version":"1.0","type":"link"}