{"product_id":"cold-start-by-design-alex-feltwell-9798182226042","title":"Cold Start by Design: The product manager's method for building when the network isn't there yet","description":"Every book on network effects explains why networks win. This one tells you what to build before the network exists.\u003cp\u003eWhich screen. Which feature. Which side first. \u003cb\u003eCold Start by Design\u003c\/b\u003e is the missing build manual for the people actually making the thing - founders and product managers - not the strategists explaining it after the fact.\u003c\/p\u003e\u003cp\u003eA cold start is a design problem you engineer your way through, not a budget problem you spend your way out of. This is the repeatable method for designing and shipping products whose value depends on other people showing up: consumer marketplaces, social apps, B2B SaaS, internal tools and data products.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou will learn how to: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRead the \"empty room\" and diagnose the network effect you actually have\u003c\/li\u003e\n\u003cli\u003eDesign single-player value worth using before anyone else arrives\u003c\/li\u003e\n\u003cli\u003eEngineer the moment a solo user becomes a connected one\u003c\/li\u003e\n\u003cli\u003eBuild your first dense network and win the hard side\u003c\/li\u003e\n\u003cli\u003eInstrument network health so a flattering chart can't fool you\u003c\/li\u003e\n\u003cli\u003eSequence multiple network effects in the right order\u003c\/li\u003e\n\u003cli\u003eReach escape velocity and defend the moat once you're through\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt's built to be \u003ci\u003eused\u003c\/i\u003e, not just read. Every chapter ends with a concrete deliverable. It closes with an eight-phase playbook - each step with a decision gate - a 90-day plan, a plain-English glossary, and a full set of fill-in worksheets (also available as editable spreadsheets you can copy).\u003c\/p\u003e\u003cp\u003eWritten from the operator's chair, not the boardroom - and pitched for product people from their first networked product to their fifth. Whether you're learning the craft or you've shipped networks before, you'll finish knowing what to do on Monday.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alex Feltwell\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798182226042\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/18\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d","brand":"Alex Feltwell","offers":[{"title":"Paperback","offer_id":49173839380735,"sku":"9798182226042","price":22.6,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/cold-start-by-design-alex-feltwell-9798182226042","provider":"WR Book House","version":"1.0","type":"link"}