{"product_id":"cold-war-rhetoric-martin-j-medhurst-9780870134425","title":"Cold War Rhetoric: Strategy, Metaphor, and Ideology","description":"\u003cp\u003e\u003ci\u003eCold War Rhetoric\u003c\/i\u003e is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism--strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin J. Medhurst,Robert L. Ivie,Philip Wander\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0870134426\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780870134425\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Michigan State University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.07h x 6.02w x 0.56d","brand":"Martin J. Medhurst","offers":[{"title":"Paperback","offer_id":48087026925823,"sku":"9780870134425","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c816067e-0a13-496e-8e1b-d953d1ef2ad9.jpg?v=1769097876","url":"https:\/\/www.whiterainbookhouse.com\/products\/cold-war-rhetoric-martin-j-medhurst-9780870134425","provider":"WR Book House","version":"1.0","type":"link"}