{"product_id":"collaborative-business-design-brian-johnson-9781849289382","title":"Collaborative Business Design: Improving and innovating the design of IT-driven business services","description":"\u003cp\u003eOnly by understanding IT-driven business services and anchoring them in a service design statement (SDS) can enterprises translate business needs into IT-intensive business services.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eCollaborative Business Design - Improving and innovating the design of IT-driven business services\u003c\/em\u003e, Brian Johnson and Léon-Paul de Rouw comprehensively explain how to use business service design (BSD) to formulate an effective SDS that will help business and IT cooperate to create robust, efficient services that support business requirements.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProduct overview\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCollaborative Business Design\u003c\/em\u003e delves into the inner workings of services, with the aim of making sure that each side - business and IT - understands the other's needs and drivers so that services can deliver what is required, expected and promised throughout their lifecycle. It: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eExamines the gap in understanding between IT and business.\u003c\/li\u003e \u003cli\u003eIntroduces BSD - an analytic approach to understanding the characteristics of IT-driven business services.\u003c\/li\u003e \u003cli\u003eProvides an overview of the components and characteristics of IT-driven business services.\u003c\/li\u003e \u003cli\u003eConsiders the different parts of the BSD and SDS.\u003c\/li\u003e \u003cli\u003eOffers insight into the design of IT-driven business services using BSD.\u003c\/li\u003e \u003cli\u003eDiscusses practical consequences for business transformation to continuously define, develop and improve services that customers want to use.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFull of useful diagrams and examples (and quotations from an unusual range of sources including Star Trek, Mick Jagger and Oscar Wilde), \u003cem\u003eCollaborative Business Design\u003c\/em\u003e explains how to guide the development, building, programme management, and maintenance of IT-driven business services.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIntroducing business service design (BSD)\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eBSD is a simple approach to designing the overarching architecture of any IT-driven business service.\u003c\/p\u003e \u003cp\u003eIt merges the pragmatism and logic of the UK Government Gateway method with service blueprinting and the stakeholder approach to gaining consensus.\u003c\/p\u003e \u003cp\u003eBSD is not an architecture for software development or for technology support - it complements existing frameworks such as TOGAF, IT4IT, BiSL(R) Next and ITIL(R) by focusing on business architecture, a subject rarely discussed before designing an IT-intensive, complex business service.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWho should read this book\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThis book is intended for anyone responsible for designing and implementing IT-driven services, or who is involved in their operation. This includes everyone on both sides of supply and demand, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eInternal and external service providers, such as service managers, contract managers, bid managers, lead architects, requirement analysts\u003c\/li\u003e \u003cli\u003eBusiness, financial, sales, marketing and operations managers who are responsible for output and outcome\u003c\/li\u003e \u003cli\u003eSales and product managers who need to present and improve service offerings\u003c\/li\u003e \u003cli\u003eDevelopers who need to develop new and improved services\u003c\/li\u003e \u003cli\u003eContract managers and those responsible for purchasing\u003c\/li\u003e \u003cli\u003eConsultants, strategists, business managers, business process owners, business architects, business information managers, chief information officers, information systems owners and information architects\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eAbout the authors\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eBrian Johnson\u003c\/strong\u003e has published more than 30 books, including over a dozen official titles in the IT Infrastructure Library (ITIL), many of which are used worldwide. He designed and led the programme for ITIL version 2. \u003cstrong\u003eLéon-Paul de Rouw\u003c\/strong\u003e studied technical management and organisation sociology. He worked for several years as a consultant and researcher in the private sector. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brian Johnson,Leon-Paul de Rouw\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1849289387\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781849289382\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Itgp\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/06\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 129\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.69h x 8.27w x 0.30d","brand":"Brian Johnson","offers":[{"title":"Paperback","offer_id":48437114011903,"sku":"9781849289382","price":56.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6c289d94-9068-4634-9d2c-1c3af8a73412.jpg?v=1777159956","url":"https:\/\/www.whiterainbookhouse.com\/products\/collaborative-business-design-brian-johnson-9781849289382","provider":"WR Book House","version":"1.0","type":"link"}