{"product_id":"coming-back-from-covid-evian-gutman-9780648218920","title":"Coming Back From COVID: The Definitive Guide for Small Business Owners to Rapidly Recover From the Coronavirus","description":"\u003cp\u003eAdversity does not build character, it reveals it - James Lane Allen\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe coronavirus was the crisis that none of us asked for. It threw many small businesses directly under the bus and rattled the foundations of prior pathways to success. At best, it was a seismic calamity the likes of which we'd never experienced before. At worst, it was an existential catastrophe that questioned the continued viability of many small businesses.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYet it is often in these moments of crisis that ascendancy takes seed. In crises like these, opportunity sprouts. In challenging times, cream rises to the top. Such outcomes are not accidental and don't just happen by chance-they are the purposeful products of discipline, diligence and ingenuity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAs Winston Churchill famously said... \u003cem\u003eNever let a good crisis go to waste\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, we explore hundreds of immediately-implementable strategies to revive your business in the wake of COVID-19, covering topics that span...\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarketing and Sales\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand Your New Customers With Buyer Personas\u003c\/li\u003e\n\u003cli\u003eTarget Customers With Inbound Marketing Tactics\u003c\/li\u003e\n\u003cli\u003eExpedite Results With Pay Per Click Advertising\u003c\/li\u003e\n\u003cli\u003eReacquaint Yourself With Your Sales Pipeline\u003c\/li\u003e\n\u003cli\u003eDevelop Repeatable Results With Sales Playbooks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProduct\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOptimize Your Product Mix\u003c\/li\u003e\n\u003cli\u003eMaximize Profits With a Product Pricing Strategy\u003c\/li\u003e\n\u003cli\u003eRe-Build Your Brand\u003c\/li\u003e\n\u003cli\u003eImprove Your Offering With Better Customer Feedback\u003c\/li\u003e\n\u003cli\u003eCost-Effectively Differentiate Yourself on Quality\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGrowth\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGo Deeper and Broader in New and Current Markets\u003c\/li\u003e\n\u003cli\u003eWin New Customers Through Referrals\u003c\/li\u003e\n\u003cli\u003eIncrease Share of Wallet Through Cross-Selling and Upselling\u003c\/li\u003e\n\u003cli\u003eOptimize Your Website to Win, Grow and Retain Customers\u003c\/li\u003e\n\u003cli\u003eGrowth Through Partnerships and Strategic Alliances\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOperations\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUpdate Your Business Plan to Reflect New Realities\u003c\/li\u003e\n\u003cli\u003eImprove Your Processes to Achieve Efficiency Gains\u003c\/li\u003e\n\u003cli\u003eRevise Your Organizational Structure for Smooth Operations\u003c\/li\u003e\n\u003cli\u003eMake Meetings Matter\u003c\/li\u003e\n\u003cli\u003eImprove Internal Communications to Recognize New Realities\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTeam\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eImprove Results Through Better Performance Management\u003c\/li\u003e\n\u003cli\u003eDrive Employee Engagement With Reward and Recognition\u003c\/li\u003e\n\u003cli\u003eBecome a Business Your Team Enjoys Working For\u003c\/li\u003e\n\u003cli\u003eMaximize Productivity With Flexible Work Arrangements\u003c\/li\u003e\n\u003cli\u003eMotivate Through Non-Financial Incentives and Benefits\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAccounting and Finance\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePrepare for the Future With Budgeting and Forecasting Tools\u003c\/li\u003e\n\u003cli\u003eStay on Track With Key Performance Indicators\u003c\/li\u003e\n\u003cli\u003eBuild Sustainability by Managing Your Cash Flow\u003c\/li\u003e\n\u003cli\u003eUnderstand Debt Finance Options to Carry You Through\u003c\/li\u003e\n\u003cli\u003eGovernment Assistance Measures to Help You Out\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNow is the time to recalibrate focus from crisis management to business re-building.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe business owners most likely to succeed will be those that are looking towards the horizon and preparing for this voyage.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhilst COVID-19 was the crisis that nobody asked for, it stands to become the trigger for your future growth, profitability and prosperity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you're a small business owner searching for answers, the task of re-building can appear daunting and disheartening. Don't let the enormity of the challenge suppress your potential. With a modicum of patience and a wealth of good guidance; you and your business can return to better days of sustainable growth, profitability and prosperity.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAdversity is simply opportunity, in disguise.\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Evian Gutman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0648218929\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780648218920\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Boxing Outside the Think\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 290\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.65d","brand":"Evian Gutman","offers":[{"title":"Paperback","offer_id":48443604173055,"sku":"9780648218920","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f20af173-3a77-49ef-92e3-5d0991078ed4.jpg?v=1777206566","url":"https:\/\/www.whiterainbookhouse.com\/products\/coming-back-from-covid-evian-gutman-9780648218920","provider":"WR Book House","version":"1.0","type":"link"}