{"product_id":"coming-soon-keith-m-johnston-9780786444328","title":"Coming Soon: Film Trailers and the Selling of Hollywood Technology","description":"\u003cp\u003e The audience's first exposure to a new movie is often in the form of a \"coming attraction\" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Keith M. Johnston\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0786444320\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780786444328\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McFarland \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.40w x 0.53d","brand":"Keith M. Johnston","offers":[{"title":"Paperback","offer_id":48483684548863,"sku":"9780786444328","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3c3dcc87-5d6b-411c-a3b9-1f4dc176226f.jpg?v=1778039990","url":"https:\/\/www.whiterainbookhouse.com\/products\/coming-soon-keith-m-johnston-9780786444328","provider":"WR Book House","version":"1.0","type":"link"}