{"product_id":"commerce-in-color-james-c-davis-9780472069873","title":"Commerce in Color: Race, Consumer Culture, and American Literature, 1893-1933","description":"\u003cp\u003e\u003ci\u003eCommerce in Color \u003c\/i\u003eexplores\u003ci\u003e\u003c\/i\u003ethe juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjects--including the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry James's critique of materialism in \u003ci\u003eThe American Scene, \u003c\/i\u003e and the commodification of racialized popular culture in James Weldon Johnson's \u003ci\u003eThe Autobiography of an\u003c\/i\u003e\u003ci\u003eEx-Colored Man\u003c\/i\u003e--as he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the \"culture of consumption\" and the \"culture of segregation,\" Dawson poses new and provocative questions about American culture and social history. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBoth an influential literary study and an absorbing historical read, \u003ci\u003eCommerce in Color\u003c\/i\u003e proves that--in America--advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered.\" \u003c\/p\u003e\u003cp\u003e--James Smethurst, University of Massachusetts\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJames C. Davis is Assistant Professor of English at Brooklyn College.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James C. Davis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 047206987X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780472069873\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Michigan Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/25\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.93h x 6.45w x 0.82d","brand":"James C. Davis","offers":[{"title":"Paperback","offer_id":48086700392703,"sku":"9780472069873","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3da1c918-d5fc-4e67-bdcb-9ce83093144c.jpg?v=1769096069","url":"https:\/\/www.whiterainbookhouse.com\/products\/commerce-in-color-james-c-davis-9780472069873","provider":"WR Book House","version":"1.0","type":"link"}