{"product_id":"commercial-real-estate-investing-randall-zisler-9781394326372","title":"Commercial Real Estate Investing: An Evidence-Based Approach to Risk Management, Strategic Valuation, and Enhanced Returns","description":"\u003cp\u003e\u003cb\u003eThe hard, unfiltered truth about the biggest myths and mistakes in real estate investing\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eCommercial Real Estate Investing: An Evidence-Based Approach to Risk Management, Strategic Valuation, and Enhanced Returns\u003c\/i\u003e\u003c\/b\u003e is an evidence-based guide and critique of investment practices that teaches investors how to avoid uncompensated risk, improve risk-adjusted returns, and avoid wealth-destroying myths. Each chapter includes an executive summary and numerous exhibits. The book also features interviews with senior real estate industry leaders. \u003c\/p\u003e\u003cp\u003eThe author, Dr. Randall Zisler, legendary advisor to the largest global institutional investors, former Goldman Sachs real estate research director and Princeton University professor, has completed over $6 billion of institutional transactions. Not beholden to any investor or money manager, he is uniquely positioned to speak truth to capital and power; he is completely objective. \u003c\/p\u003e\u003cp\u003eTopics include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eInvestment challenges like COVID, inflation, diversification, liquidity, downside, development risk, leverage, underfunded public pension funds, default, obsolescence, and the Winner's Curse\u003c\/li\u003e \u003cli\u003eThe building blocks of real estate, including public and private equity and debt\u003c\/li\u003e \u003cli\u003eProperty types, such as housing, retail, self-storage, industrial warehouses, and office\u003c\/li\u003e \u003cli\u003ePublic policy, including land use controls, rent stabilization, affordability, and sprawl;\u003c\/li\u003e \u003cli\u003eRisk-based simulations of deals with leverage, limited and general partners and fees\u003c\/li\u003e \u003cli\u003eInvestor checklist of risks and opportunities\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSidestepping industry platitudes and abstraction, \u003cb\u003e\u003ci\u003eCommercial Real Estate Investing\u003c\/i\u003e\u003c\/b\u003e is a must-read for all real estate professionals as well as novices who seek better decisions with greater confidence while avoiding one-size-fits-all solutions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Randall Zisler\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394326378\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394326372\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003c\/p\u003e","brand":"Randall Zisler","offers":[{"title":"Hardcover","offer_id":47244117639423,"sku":"9781394326372","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bfa49bc6-214d-4b68-a9ee-ffad11952a5b.jpg?v=1758134983","url":"https:\/\/www.whiterainbookhouse.com\/products\/commercial-real-estate-investing-randall-zisler-9781394326372","provider":"WR Book House","version":"1.0","type":"link"}