{"product_id":"communicating-risk-in-public-health-world-health-organization-9789241550208","title":"Communicating Risk in Public Health Emergencies: A Who Guideline for Emergency Risk Communication (Erc) Policy and Practice","description":"The recommendations in these guidelines provide overarching, evidence-based guidance on how risk communication should be practiced in an emergency. \u003cp\u003e\u003c\/p\u003eDuring public health emergencies, people need to know what health risks they face, and what actions they can take to protect their health and lives. Accurate information provided early, often, and in languages and channels that people understand, trust and use, enables individuals to make choices and take actions to protect themselves, their families and communities from threatening health hazards. \u003cp\u003e\u003c\/p\u003eThe recommendations also guide countries on building capacity for communicating risk during health emergencies. \u003cp\u003e\u003c\/p\u003eThese guidelines provide systems-focused guidance on: \u003cp\u003e\u003c\/p\u003e- approaches for building trust and engaging with communities and affected populations;\u003cbr\u003e- approaches for integrating risk communication into existing national and local emergency preparedness and response structures, including building capacity for risk communication as required of all WHO Member States by the International Health Regulations (2005); and\u003cbr\u003e- ERC practice - from strategizing, planning, coordinating, messaging, channelling different methods and approaches of communication and engagement, to monitoring and evaluation - based on a systematic assessment of the evidence on what worked and what did not work during recent emergencies. \u003cp\u003e\u003c\/p\u003eThese guidelines were developed for policy- and decision-makers responsible for managing emergencies, particularly the public health aspects of emergencies, and practitioners responsible for risk communication before, during and after health emergencies. \u003cp\u003e\u003c\/p\u003eOther groups expected to use these guidelines are: frontline responders; local, national and international development partners; civil society; the private sector; and all organizations, private and public, involved in emergency preparedness and response.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e World Health Organization\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9241550201\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789241550208\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Health Organization\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/02\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 76\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.40h x 8.10w x 0.20d","brand":"World Health Organization","offers":[{"title":"Paperback","offer_id":48450176581887,"sku":"9789241550208","price":54.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c51f2df9-ec79-4e76-b156-13e7cabe269d.jpg?v=1777266532","url":"https:\/\/www.whiterainbookhouse.com\/products\/communicating-risk-in-public-health-world-health-organization-9789241550208","provider":"WR Book House","version":"1.0","type":"link"}