{"product_id":"communication-by-design-jack-w-baker-9798994527733","title":"Communication by Design: An Engineer's Guide to Sharing Your Research","description":"\u003cp\u003eYou don't need to become a charismatic speaker or a gifted writer to be a great communicator. You're already a world-class problem solver. Communication by Design shows you how to apply the systematic design process you already know to your presentations, papers, and proposals - ensuring your best technical work gets the attention it deserves.\u003c\/p\u003e\u003cp\u003eDrawing on two decades of experience mentoring researchers at Stanford University, Jack W. Baker introduces a five-stage, audience-focused design process - Empathize, Define, Brainstorm, Prototype, and Test - and applies it to the communication challenges that define academic careers. From structuring a conference talk to navigating peer review, from designing effective graphics to writing a winning grant proposal, each chapter delivers actionable frameworks backed by research and illustrated with real examples.\u003c\/p\u003e\u003cp\u003eWhether you're a graduate student preparing your first presentation or an experienced researcher looking to sharpen your impact, this book gives you a repeatable process for communicating complex ideas clearly and persuasively.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jack W. Baker\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994527733\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Coast Range Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/03\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.81d","brand":"Jack W. Baker","offers":[{"title":"Hardcover","offer_id":48520361181439,"sku":"9798994527733","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4628dec8-723f-4ec7-b9d4-248b53a7071d.jpg?v=1778742211","url":"https:\/\/www.whiterainbookhouse.com\/products\/communication-by-design-jack-w-baker-9798994527733","provider":"WR Book House","version":"1.0","type":"link"}