{"product_id":"communication-in-responsible-business-roger-n-conaway-9781606493243","title":"Communication in Responsible Business: Strategies, Concepts, and Cases","description":"Stakeholders today want to know about your company's social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roger N. Conaway\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1606493248\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781606493243\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/09\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Roger N. Conaway","offers":[{"title":"Paperback","offer_id":43944823128319,"sku":"9781606493243","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_1bfcef1c-4fd5-43f5-9b95-3244b3a6b307.jpg?v=1681505258","url":"https:\/\/www.whiterainbookhouse.com\/products\/communication-in-responsible-business-roger-n-conaway-9781606493243","provider":"WR Book House","version":"1.0","type":"link"}