{"product_id":"communication-skills-for-conservation-profession-susan-kay-jacobson-9781559635097","title":"Communication Skills for Conservation Profession- ALS","description":"\u003cp\u003eCommunity and public support are essential to the success of conservation and resource management programs. Often, the level of support received depends on whether or not the goals and importance of the program have been clearly explained to the public, the press, or policymakers. Without good communication, even the best programs are liable to fail. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCommunication Skills for Conservation Professionals\u003c\/i\u003e provides in-depth guidance on achieving conservation goals through better communications. It introduces communication approaches -- marketing and mass media, citizen participation, public information, environmental interpretation, and conservation education activities -- and offers scores of real-world examples and straightforward advice that will help conservationists develop the the skills they need to communicate effectively. Following an introductory chapter that provides an overview of the communication process, the book: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003edescribes research techniques for gathering background information and targeting audiences \u003c\/li\u003e\n\u003cli\u003eoutlines the steps involved in developing a communications campaign \u003c\/li\u003e\n\u003cli\u003eexplains how to use mass media-from giving interviews to writing news releases and holding press conferences \u003c\/li\u003e\n\u003cli\u003eprovides examples for developing interpretive media for conservation \u003c\/li\u003e\n\u003cli\u003eexplores long-term conservation education strategies \u003c\/li\u003e\n\u003cli\u003epresents program evaluation techniques to determine the level of success achieved, or to identify steps for improvement \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003eThroughout, the author presents a rich storehouse of examples, guidelines, and planning tools for all kinds of communication challenges. Strategies and materials that have been used by organizations across the country -- from the U.S. Fish and Wildlife Service to The Nature Conservancy, from Adirondack Park to Yellowstone National Park -- are featured, providing both inspiration and support for others involved with similar projects. \u003cp\u003e\u003ci\u003eCommunication Skills for Conservation Professionals\u003c\/i\u003e is a much-needed contribution to the environmental literature that will play a vital role in helping scientists, managers, concerned citizens, and students to more effectively communicate their knowledge and concern about the environment, and to achieve greater professional and community success with their environmental campaigns.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan Kay Jacobson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1559635096\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781559635097\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Island Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.01w x 0.83d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eIngram PTR\u003c\/i\u003e 07\/01\/1999 pg. 46","brand":"Susan Kay Jacobson","offers":[{"title":"Paperback","offer_id":48447915032831,"sku":"9781559635097","price":51.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9469c8a9-40a3-4489-83cd-e8bd57cd320a.jpg?v=1777235674","url":"https:\/\/www.whiterainbookhouse.com\/products\/communication-skills-for-conservation-profession-susan-kay-jacobson-9781559635097","provider":"WR Book House","version":"1.0","type":"link"}