{"product_id":"communication-technology-everett-m-rogers-9780029271209","title":"Communication Technology: The New Media in Society","description":"The \u003cb\u003eSeries in Communication Technology and Society\u003c\/b\u003e is an integrated series centering on the social aspects of communication technology. Written by outstanding communications specialists, it is designed to provide a much-needed interdisciplinary approach to the study of this rapidly changing field. \u003cbr\u003e The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The \"human\" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the \u003cb\u003eSeries in Communication Technology and Society, \u003c\/b\u003e \u003ci\u003eCommunication Technology\u003c\/i\u003e introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange. \u003cbr\u003e \u003cb\u003eCONTENTS\u003c\/b\u003e \u003cbr\u003e The Changing Nature of Human Communication\u003cbr\u003e What Are the New Communication Technologies?\u003cbr\u003e History of Communication Science\u003cbr\u003e Adoption and Implementation of Communication Technologies\u003cbr\u003e Social Impacts of Communication Technologies\u003cbr\u003e New Theory\u003cbr\u003e New Research Methods\u003cbr\u003e Applications of the New Communication Technologies\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Everett M. Rogers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0029271207\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780029271209\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Free Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/11\/1986\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.05w x 0.85d","brand":"Everett M. Rogers","offers":[{"title":"Paperback","offer_id":48443289338111,"sku":"9780029271209","price":17.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d85ee378-2fdf-40fb-817e-05c76cdb27d5.jpg?v=1777204523","url":"https:\/\/www.whiterainbookhouse.com\/products\/communication-technology-everett-m-rogers-9780029271209","provider":"WR Book House","version":"1.0","type":"link"}