{"product_id":"communications-writing-and-design-john-dimarco-9781119118879","title":"Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations","description":"\u003cp\u003e\u003ci\u003eCommunications Writing and Design\u003c\/i\u003e is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles\u003c\/li\u003e \u003cli\u003eReaders learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques\u003c\/li\u003e \u003cli\u003eWritten by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work\u003c\/li\u003e \u003cli\u003eLearning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises\u003c\/li\u003e \u003c\/ul\u003e A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John DiMarco\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119118875\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119118879\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-Blackwell\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/17\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.70h x 7.50w x 0.50d","brand":"John DiMarco","offers":[{"title":"Paperback","offer_id":44077675905279,"sku":"9781119118879","price":43.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6ca563cb-f4c0-4268-a70f-664ff92fb81d.jpg?v=1685471224","url":"https:\/\/www.whiterainbookhouse.com\/products\/communications-writing-and-design-john-dimarco-9781119118879","provider":"WR Book House","version":"1.0","type":"link"}