{"product_id":"community-building-for-marketers-areej-abuali-9781398616967","title":"Community Building for Marketers: How to Connect, Engage and Foster Growth","description":"\u003cp\u003e\u003cb\u003eThe fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eCommunity Building for Marketers\u003c\/i\u003e\u003c\/b\u003e looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in. \u003cp\u003e\u003c\/p\u003e Whether your community is still in its early days or has been around for a while and needs a boost, \u003cb\u003e\u003ci\u003eCommunity Building for Marketers \u003c\/i\u003e\u003c\/b\u003ewill help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Areej Abuali\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398616966\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398616967\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/25\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Areej Abuali","offers":[{"title":"Hardcover","offer_id":46451176210687,"sku":"9781398616967","price":113.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6bcf760c-6577-4365-af57-6245e9e68975.jpg?v=1735876682","url":"https:\/\/www.whiterainbookhouse.com\/products\/community-building-for-marketers-areej-abuali-9781398616967","provider":"WR Book House","version":"1.0","type":"link"}