{"product_id":"compelling-selling-nancy-zare-9798699114214","title":"Compelling Selling: Simple \u0026 Profitable Tips for Effective, Efficient Sales Conversations","description":"\u003cp\u003eDo you know how some people struggle to get hired? They're professional, well-educated and qualified, even experts in their field, yet their calendars and bank accounts lag behind.\u003c\/p\u003e\u003cp\u003eIf you want to get hired by your ideal clients, then you must master sales conversations. Knowing how to market and communicate effectively and efficiently with prospects, make your pitch, and close the deal is why \u003cem\u003eCompelling Selling\u003c\/em\u003e was written. It provides the exact words to use to influence buying behavior, communicate with confidence, and get you results.\u003c\/p\u003e\u003cp\u003eSelling is not a one-size-fits-all undertaking. For optimal results, you must adjust your sales conversation to match the buying style of your prospect. The \u003cb\u003eAlikeAbility((TM)) System\u003c\/b\u003e tells you how to do so in 5 simple steps.\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cb\u003eDefine 4 different ways people communicate and make buying decisions\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eKnow your own style of communication\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eDiagnose your prospect's style\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eMatch that style by using the values and words of your prospect\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eDownplay or discard the divergence between your natural communication style and that of the prospect\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eTo start, there are 4 different ways people make buying decisions, which the \u003cb\u003eAlikeAbility((TM)) System\u003c\/b\u003e labels according to the number of touchpoints required before your prospect can hire you. Each style consists of distinctive values or priorities and responds best to words that express these values.\u003c\/p\u003e\u003cp\u003eAlthough the concepts can be easily understood in less than an hour, \u003cem\u003eCompelling Selling\u003c\/em\u003e is a reference book that you will consult repeatedly. The list of words and phrases associated with each selling style is priceless (pages 34 - 47). In fact, they are \u003cb\u003e\u003cem\u003ecompelling\u003c\/em\u003e\u003c\/b\u003e, and will enable you to connect quickly and authentically with each of the 4 styles of buyer.\u003c\/p\u003e\u003cp\u003eTo diagnose your prospect's style (pages 53 - 67), take note of: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cb\u003eAppearance\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eVocal qualities\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eBehavior\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eCorrespondence\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ePresence on Social Media\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003eDecor of Home or Office\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003ePersuasive communication is not enough. You must follow up. Once a sales relationship has been started, you must nurture it to fit each type of prospect. \u003cem\u003eCompelling Sellin\u003c\/em\u003eg outlines what kinds of follow up activities are best matched for each buying style (pages 69 -77).\u003c\/p\u003e\u003cp\u003eFinally, just as there are 4 ways to communicate, there are also 4 specific ways to sell. Chances are you sell the way you buy. However, the major mistake that most people make is failure to shift their communication to match the prospect. When you develop \u003cb\u003eAlikeAbility((TM)), \u003c\/b\u003e you'll market with ease, earn more sales and Get Hired!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nancy Zare\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798699114214\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 102\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.21d","brand":"Nancy Zare","offers":[{"title":"Paperback","offer_id":48588306514175,"sku":"9798699114214","price":14.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_590c7468-9303-4c76-a83d-2f818666a8de.jpg?v=1780173890","url":"https:\/\/www.whiterainbookhouse.com\/products\/compelling-selling-nancy-zare-9798699114214","provider":"WR Book House","version":"1.0","type":"link"}