{"product_id":"competition-is-irrelevant-peg-marckworth-9780996155342","title":"Competition is Irrelevant: The Essential Workbook for Creating a Stand-Out Brand","description":"\u003cp\u003eA well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. \u003cbr\u003e \u003cbr\u003e Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. \u003cbr\u003e \u003cbr\u003e Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peg Marckworth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0996155341\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780996155342\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Marckworth Associates Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/13\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.40d","brand":"Peg Marckworth","offers":[{"title":"Paperback","offer_id":47452601614591,"sku":"9780996155342","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e1c578a7-4270-44d5-9388-aa4f6890c2de.jpg?v=1761929395","url":"https:\/\/www.whiterainbookhouse.com\/products\/competition-is-irrelevant-peg-marckworth-9780996155342","provider":"WR Book House","version":"1.0","type":"link"}