{"product_id":"competitive-dynamics-in-the-mobile-c-giachetti-9781137373694","title":"Competitive Dynamics in the Mobile Phone Industry","description":"This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Giachetti\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137373695\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137373694\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 147\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 5.70w x 0.80d","brand":"C. Giachetti","offers":[{"title":"Hardcover","offer_id":47425150222591,"sku":"9781137373694","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e4a521c0-f445-406c-aa74-405ea783519f.jpg?v=1761537387","url":"https:\/\/www.whiterainbookhouse.com\/products\/competitive-dynamics-in-the-mobile-c-giachetti-9781137373694","provider":"WR Book House","version":"1.0","type":"link"}