{"product_id":"competitive-identity-simon-anholt-9781349352432","title":"Competitive Identity: The New Brand Management for Nations, Cities and Regions","description":"Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Simon Anholt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349352438\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349352432\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/27\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 147\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Simon Anholt","offers":[{"title":"Paperback","offer_id":46838290579711,"sku":"9781349352432","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5bf33a90-fb05-4700-832f-497cbeea3cf4.jpg?v=1746589374","url":"https:\/\/www.whiterainbookhouse.com\/products\/competitive-identity-simon-anholt-9781349352432","provider":"WR Book House","version":"1.0","type":"link"}