{"product_id":"competitive-social-media-marketing-strategies-wilson-ozuem-9781466697768","title":"Competitive Social Media Marketing Strategies","description":"Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wilson Ozuem\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466697768\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466697768\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/02\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 340\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.81d","brand":"Wilson Ozuem","offers":[{"title":"Hardcover","offer_id":47520456376575,"sku":"9781466697768","price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b7065012-c7fc-49ea-9d51-abd37bc53e1a.jpg?v=1762885391","url":"https:\/\/www.whiterainbookhouse.com\/products\/competitive-social-media-marketing-strategies-wilson-ozuem-9781466697768","provider":"WR Book House","version":"1.0","type":"link"}