{"product_id":"competitive-strategies-e-valdani-9781349337279","title":"Competitive Strategies: Managing the Present, Imagining the Future","description":"This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive \"seasons.\" The authors call them the games of movement, imitation, and position.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e E. Valdani, A. Arbore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349337277\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349337279\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.61d","brand":"E. Valdani","offers":[{"title":"Paperback","offer_id":47200569884927,"sku":"9781349337279","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_366d1b33-e045-4be1-9339-bf20f88ce59a.jpg?v=1756787288","url":"https:\/\/www.whiterainbookhouse.com\/products\/competitive-strategies-e-valdani-9781349337279","provider":"WR Book House","version":"1.0","type":"link"}