{"product_id":"competitive-strategy-for-dummies-richard-pettinger-9780470779309","title":"Competitive Strategy for Dummies","description":"Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. \u003cp\u003eThis book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.\u003c\/p\u003e \u003cp\u003eChapters include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhat Competitive Strategy actually is\u003c\/li\u003e \u003cli\u003eThe foundations of strategy and the five forces of competition\u003c\/li\u003e \u003cli\u003eAssessing the competition and strategic management in action\u003c\/li\u003e \u003cli\u003eDeveloping a competitive strategy\u003c\/li\u003e \u003cli\u003eLooking to the future and mergers and acquisitions\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Pettinger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470779306\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470779309\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/17\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.20w x 0.90d","brand":"Richard Pettinger","offers":[{"title":"Paperback","offer_id":44072295497983,"sku":"9780470779309","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_955556d0-a494-4041-854e-0b9a036bfbbe.jpg?v=1685441107","url":"https:\/\/www.whiterainbookhouse.com\/products\/competitive-strategy-for-dummies-richard-pettinger-9780470779309","provider":"WR Book House","version":"1.0","type":"link"}