{"product_id":"competitive-strategy-for-media-firms-sylvia-m-chan-olmsted-9780805848120","title":"Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets","description":"\u003cp\u003e\u003ci\u003eCompetitive Strategy for Media Firms\u003c\/i\u003e introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sylvia M. Chan-Olmsted\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0805848126\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780805848120\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.32h x 6.30w x 0.75d","brand":"Sylvia M. Chan-Olmsted","offers":[{"title":"Hardcover","offer_id":48748309741823,"sku":"9780805848120","price":200.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/competitive-strategy-for-media-firms-sylvia-m-chan-olmsted-9780805848120","provider":"WR Book House","version":"1.0","type":"link"}