{"product_id":"competitive-strategy-for-media-firms-sylvia-m-chan-olmsted-9780805862119","title":"Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets","description":"\u003ci\u003eCompetitive Strategy for Media Firms\u003c\/i\u003e introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sylvia M. Chan-Olmsted\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0805862110\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780805862119\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.12w x 0.56d","brand":"Sylvia M. Chan-Olmsted","offers":[{"title":"Paperback","offer_id":48517451284735,"sku":"9780805862119","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8ed05e10-b425-4ee5-a057-f2ababa30cd7.jpg?v=1778731930","url":"https:\/\/www.whiterainbookhouse.com\/products\/competitive-strategy-for-media-firms-sylvia-m-chan-olmsted-9780805862119","provider":"WR Book House","version":"1.0","type":"link"}