{"product_id":"complete-b2b-online-marketing-william-leake-9781118147849","title":"Complete B2B Online Marketing","description":"\u003cb\u003eLearn to take full advantage of search and social media for B2B marketing\u003c\/b\u003e \u003cp\u003eBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eB2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies\u003c\/li\u003e \u003cli\u003eThis ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages\u003c\/li\u003e \u003cli\u003eExplains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success\u003c\/li\u003e \u003cli\u003eCovers measuring results, improving web site usability, using metrics, and nurturing leads\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSkilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e William Leake, Lauren Vaccarello, Maura Ginty\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118147847\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118147849\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sybex\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/07\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.23h x 7.44w x 0.86d","brand":"William Leake","offers":[{"title":"Paperback","offer_id":43924122403071,"sku":"9781118147849","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_a68cf595-5ff0-4657-b61d-3d705d6a4db0.jpg?v=1681068609","url":"https:\/\/www.whiterainbookhouse.com\/products\/complete-b2b-online-marketing-william-leake-9781118147849","provider":"WR Book House","version":"1.0","type":"link"}