{"product_id":"compound-marketing-dan-norris-9781641844482","title":"Compound Marketing: How Smart Entrepreneurs Use Asset-Building Marketing Strategies for an Unfair Growth Advantage","description":"A note from Dan. I'm now in my 15th year as an entrepreneur, and over those years my ideas around what an entrepreneur is, and how to build a business, have changed a lot. My university lessons in Marketing didn't serve me too well, but even as a business owner for many years, I continued this habit of looking for someone to give me the answer. Seeking permission. It didn't work, but what did work was spending years piecing together a new way of marketing through trial, error and some chance encounters with generous people. Compound Marketing provides a framework for thinking about how to market a solid long term business without short term strategies. It looks at the 4 most important things that I think entrepreneurs can do if they want to take an approach to marketing that will give them ongoing compounding growth as opposed to quick wins. Compound Marking is the way I have built all of my businesses, some 6 figures, some 7 and some 8, with a far below average spend on marketing and advertising. Compound Marketing tells the stories of my businesses and many others and provides practical advice for entrepreneurs on using the 4 key compounding marketing strategies of Brand, Storytelling, Content and Community to build a modern business with an unfair growth advantage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dan Norris\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1641844485\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781641844482\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jetlaunch\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.33d","brand":"Dan Norris","offers":[{"title":"Paperback","offer_id":48241405755647,"sku":"9781641844482","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f3ccb863-41fe-41f9-8b0b-f379bd6e27d2.jpg?v=1772654277","url":"https:\/\/www.whiterainbookhouse.com\/products\/compound-marketing-dan-norris-9781641844482","provider":"WR Book House","version":"1.0","type":"link"}