{"product_id":"computer-mediated-marketing-strategies-gordon-bowen-9781466665958","title":"Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities","description":"For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gordon Bowen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466665955\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466665958\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 430\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.94d","brand":"Gordon Bowen","offers":[{"title":"Hardcover","offer_id":47244132876543,"sku":"9781466665958","price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c9e24ab1-8510-4742-bf03-f6af7421f435.jpg?v=1758135019","url":"https:\/\/www.whiterainbookhouse.com\/products\/computer-mediated-marketing-strategies-gordon-bowen-9781466665958","provider":"WR Book House","version":"1.0","type":"link"}