{"product_id":"concise-encyclopedia-of-advertising-robert-e-stevens-9780789022103","title":"Concise Encyclopedia of Advertising","description":"\u003cp\u003eAt your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide! \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAs with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. \u003cp\u003e\u003c\/p\u003eThe Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. \u003cp\u003e\u003c\/p\u003eSome of the terms and concepts in the Concise Encyclopedia of Advertising include: \u003cul\u003e \u003cli\u003e advertising appeals\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e evaluation criteria of advertising\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e Internet advertising\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e magazine advertising\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e television advertising\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e advertising campaign management\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e sponsorship marketing\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e and many more!\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert E. Stevens,David L. Loudon,Kenneth E. Clow\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0789022109\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780789022103\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.86h x 6.30w x 0.77d","brand":"Robert E. Stevens","offers":[{"title":"Hardcover","offer_id":48086860955903,"sku":"9780789022103","price":190.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_20640f3e-3229-4722-8f9a-fce7e5660166.jpg?v=1769097002","url":"https:\/\/www.whiterainbookhouse.com\/products\/concise-encyclopedia-of-advertising-robert-e-stevens-9780789022103","provider":"WR Book House","version":"1.0","type":"link"}