{"product_id":"concise-encyclopedia-of-professional-services-kenneth-e-clow-9780789036902","title":"Concise Encyclopedia of Professional Services Marketing","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eConcise Encyclopedia of Professional Services Marketing\u003c\/em\u003e provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. \u003cbr\u003e\u003cp\u003eIn addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, \u003cem\u003eConcise Encyclopedia of Professional Services Marketing\u003c\/em\u003e contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, \u003cem\u003eConcise Encyclopedia of Professional Services Marketing\u003c\/em\u003e is a comprehensive and vital reference.\u003c\/p\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kenneth E. Clow,Robert E. Stevens\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0789036908\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780789036902\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/09\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 182\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 09\/01\/2009","brand":"Kenneth E. Clow","offers":[{"title":"Hardcover","offer_id":48065121124607,"sku":"9780789036902","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_60ca0582-3b6a-4c76-a534-b9e938dcdf12.jpg?v=1768673127","url":"https:\/\/www.whiterainbookhouse.com\/products\/concise-encyclopedia-of-professional-services-kenneth-e-clow-9780789036902","provider":"WR Book House","version":"1.0","type":"link"}