{"product_id":"conjoint-analysis-paul-e-green-9781636514680","title":"Conjoint Analysis: the Pioneering Years","description":"\u003cp\u003e\u003cem\u003eConjoint Analysis: The Pioneering Years\u003c\/em\u003e by Paul Green chronicles the development of one of marketing's most powerful and enduring research techniques. This book captures Green's groundbreaking work on conjoint analysis, an approach that revolutionized how companies understand customer trade-offs and preferences. By simulating real-world decision-making, conjoint analysis allows marketers to uncover what product features truly drive consumer choices.\u003c\/p\u003e\u003cp\u003eGreen takes readers back to the origins of conjoint methods, explaining the core principles, experimental designs, and analytical techniques that shaped early research. The book offers practical guidance on designing effective studies and interpreting results while providing historical context on how conjoint evolved into a staple of product development and pricing research.\u003c\/p\u003e\u003cp\u003eIdeal for marketing researchers, analysts, and students of consumer behavior, this book is both a historical archive and a practical guide. Discover how conjoint analysis laid the groundwork for modern preference modeling and continues to inform decision-making in industries from tech to consumer goods.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul E. Green,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514685\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514680\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 402\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.82d","brand":"Paul E. Green","offers":[{"title":"Paperback","offer_id":48445475717375,"sku":"9781636514680","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_92e15fa5-c3ba-4722-b5ae-2af9134b6638.jpg?v=1777218776","url":"https:\/\/www.whiterainbookhouse.com\/products\/conjoint-analysis-paul-e-green-9781636514680","provider":"WR Book House","version":"1.0","type":"link"}