{"product_id":"conjoint-analysis-paul-e-green-9781636514703","title":"Conjoint Analysis: Advanced Methods","description":"\u003cp\u003e\u003cem\u003eConjoint Analysis: Advanced Methods\u003c\/em\u003e by Paul Green pushes the boundaries of marketing science by introducing sophisticated extensions and applications of conjoint techniques. This book is a must-have for researchers and practitioners who want to extract deeper insights from consumer data and model complex decision-making behavior with greater precision. From hybrid conjoint designs to interaction modeling and hierarchical Bayes estimation, Green explores methods that are both technically robust and highly actionable.\u003c\/p\u003e\u003cp\u003eIdeal for experienced analysts, this book addresses advanced topics like part-worth estimation, adaptive conjoint analysis, and the integration of conjoint with segmentation and market simulation. Through clear explanations and illustrative case studies, Green demonstrates how these methods can optimize product configurations, assess price elasticity, and predict market share.\u003c\/p\u003e\u003cp\u003eThis book reflects Green's ongoing contributions to marketing research and offers a comprehensive resource for those ready to elevate their analytical capabilities. It's an essential guide for professionals looking to bridge theory and application in high-stakes marketing decisions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul E. Green,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636514707\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636514703\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 290\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.61d","brand":"Paul E. Green","offers":[{"title":"Paperback","offer_id":48445475750143,"sku":"9781636514703","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3b2bc61d-3712-4ca3-a4a3-cfe448f5f607.jpg?v=1777218776","url":"https:\/\/www.whiterainbookhouse.com\/products\/conjoint-analysis-paul-e-green-9781636514703","provider":"WR Book House","version":"1.0","type":"link"}