{"product_id":"connect-convince-convert-carol-benton-9781739766801","title":"Connect, Convince, Convert","description":"\u003cp\u003e\u003cstrong\u003eAre you great at tech? Do you have innovative products and services? But do you struggle to communicate the value that your technology offers?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMany tech companies are comfortable talking about the 'What' of their products - the 'feeds and speeds'. However, they find it much harder to communicate the 'So What' - the way in which they help their clients.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCarol Benton understands this dilemma well. During 30 years in the tech industry, she saw first-hand how organisations often struggle to speak their customers' language, ultimately losing the sale in the process. Based on that experience, Carol developed the \u003cem\u003eConnect, Convince, Conver\u003c\/em\u003et communication methodology.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, she shares the secrets of how you can connect with your audience, convince them to engage, and convert them to loyal customers. You'll understand how to create the message strategy that underpins business communication. You'll learn the ten communication formats that all companies need. You'll benefit from practical tips, workbooks, and templates.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCommunication is the difference between having great tech and having a thriving company. In \u003cem\u003eConnect, Convince, Convert\u003c\/em\u003e, you'll learn how to harness the power of words to win more business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carol Benton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1739766806\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781739766801\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Words2win Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/21\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.68d","brand":"Carol Benton","offers":[{"title":"Paperback","offer_id":44054374351103,"sku":"9781739766801","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_719ceb2b-8357-4880-9d49-483f7e80ceea.jpg?v=1685029594","url":"https:\/\/www.whiterainbookhouse.com\/products\/connect-convince-convert-carol-benton-9781739766801","provider":"WR Book House","version":"1.0","type":"link"}