{"product_id":"connecting-goals-to-impacts-and-claude-hanhart-9798218921880","title":"Connecting Goals to Impacts and Outcomes: Harnessing Structured Conversations for Customer-Driven Value Delivery","description":"\u003cp\u003eYou've been in that Agile planning session. Everyone agrees on goals like \"improve customer experience\" or \"increase engagement.\" The roadmap looks aligned. The OKRs are approved. But when the sprint ends, no one can clearly explain what success actually means-or why customers should care.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMonths later, your product team ships a feature. Customers don't use it. Stakeholders ask uncomfortable questions. Someone says, \"I thought we were building something different.\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis isn't a delivery problem. It's a \u003cstrong\u003econversation problem\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAcross Agile teams, product management organizations, and enterprise transformations, teams work hard, follow the process, and deliver on time-yet still struggle to create real customer and business value. The gap isn't execution. It's how goals, assumptions, and decisions are discussed.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStructured Conversations\u003c\/strong\u003e is a practical toolkit for closing that gap.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book shows product leaders, Agile coaches, and delivery teams how to use clear language and visual thinking to align strategy, product decisions, and day-to-day work around measurable outcomes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn this book, you'll learn how to: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWrite clear, outcome-focused goals using VERB + NOUN syntax that eliminate ambiguity\u003c\/li\u003e\n\u003cli\u003eConnect customer needs to business impact using Empathy Mapping, Customer Journey Mapping, and Impact Mapping\u003c\/li\u003e\n\u003cli\u003eAlign product roadmaps and delivery plans with OKRs that drive accountability and learning\u003c\/li\u003e\n\u003cli\u003eValidate assumptions early using Hypothesis-Driven Development and Example Mapping\u003c\/li\u003e\n\u003cli\u003eTurn vague requirements into clear, executable user stories that teams interpret the same way\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on experience across startups, financial services, and large-scale Agile transformations, \u003cstrong\u003eStructured Conversations\u003c\/strong\u003e bridges the gap between product strategy and value delivery with techniques that work in real-world environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you work in product management, Agile delivery, or organizational change, this book helps you turn good intentions into measurable outcomes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Claude Hanhart,Rachel Collins\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798218921880\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Structured Conversations Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 378\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.78d","brand":"Claude Hanhart","offers":[{"title":"Paperback","offer_id":48242122260735,"sku":"9798218921880","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c828174f-4a96-4128-b8fe-471a780f3e7d.jpg?v=1772657666","url":"https:\/\/www.whiterainbookhouse.com\/products\/connecting-goals-to-impacts-and-claude-hanhart-9798218921880","provider":"WR Book House","version":"1.0","type":"link"}