{"product_id":"connecting-with-customers-marc-mancini-9781949667042","title":"Connecting with Customers: How to Sell, Service, and Market the Travel Product","description":"\u003cp\u003eThinking about a career in travel? Or perhaps you're already a travel professional, but would like to polish your sales and service skills. Maybe you're a student in a travel training program who wants a preview of how to do your job right.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNo matter your goals, \u003cem\u003eConnecting with Customers: How to Sell, Service, and Market the Travel Product\u003c\/em\u003e will help you get there.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003eConnecting with Customers\u003c\/em\u003e features several unique elements: \u003c\/p\u003e\u003cp\u003e- It compares sales and service excellence practices in the travel and hospitality industry with more familiar examples from other fields.\u003c\/p\u003e\u003cp\u003e- Because it was written as a textbook-workbook, it features all sorts of thought-provoking application activities, diagnostic self-assessments and other dozens of other elements that turn it an interactive experience.\u003c\/p\u003e\u003cp\u003e- It's written in a style that's casual, accessible and a pleasure to read.\u003c\/p\u003e\u003cp\u003eThrough interactive exercises, vivid examples and engaging prose, author Marc Mancini provides you with practical and powerful strategies to satisfy the travel needs of today's consumers. You'll learn how to: \u003c\/p\u003e\u003cp\u003e- Adapt the six fundamental steps of sales to the travel environment\u003c\/p\u003e\u003cp\u003e- Reveal the seven secrets of great customer counseling\u003c\/p\u003e\u003cp\u003e- Implement 15 best practices used by the world's most acclaimed service providers and that can be applied to the travel and hospitality industry\u003c\/p\u003e\u003cp\u003e- Apply the six major phases of the marketing cycle\u003c\/p\u003e\u003cp\u003e- Create a results-driven marketing plan\u003c\/p\u003e\u003cp\u003e- Decide which types and aspects of e-commerce will help you sell better\u003c\/p\u003e\u003cp\u003e- Serve the needs of niche markets, corporate travels, group departures and more\u003c\/p\u003e\u003cp\u003e\u003cem\u003eConnecting with Customers\u003c\/em\u003e will help you achieve a deeper understanding of not only what sales, service and marketing practices the travel and hospitality business shares with other industries, but also how it differs from them in fundamental ways.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc Mancini\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1949667049\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781949667042\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Marc Mancini Seminars and Consulting Inc\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/12\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.43d","brand":"Marc Mancini","offers":[{"title":"Paperback","offer_id":48659525042431,"sku":"9781949667042","price":79.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/connecting-with-customers-marc-mancini-9781949667042","provider":"WR Book House","version":"1.0","type":"link"}