{"product_id":"connective-tissue-ryan-normandeau-9798887503585","title":"Connective Tissue: Finding Your Path Through Mentorship and Resilience","description":"\u003cb\u003eThe medical device sales business is high-stakes, high-pressure--and mostly invisible to the public.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eConnective Tissue\u003c\/i\u003e, Ryan Normandeau reveals the raw truth behind medical device sales, a field where missing a single screw can mean disaster and where most success stories happen off the record. From the chaos of the OR to the quiet power of mentorship, he shares how he built and sold two medical device companies before age forty, with no legacy, no connections, and no backup plan. \u003cp\u003e\u003c\/p\u003eThis isn't a guidebook. It's not a glossy sales pitch. It's a straight account of what it takes to survive--and thrive--when you're not handed the rulebook. \u003cp\u003e\u003c\/p\u003eYou'll get a rare glimpse inside spine surgery, healthcare sales, and the mind of someone who's seen it all, from trauma cases to boardrooms. \u003cp\u003e\u003c\/p\u003ePerfect for readers who value resilience, mentorship, and grit over flash and fluff. \u003cp\u003e\u003c\/p\u003eWhether you're curious about surgical sales or just seeking your own right path, \u003ci\u003eConnective Tissue\u003c\/i\u003e delivers perspective, not platitudes--and shows that even a rep in the back of the room can shape lives.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ryan Normandeau\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798887503585\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Forbes Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/12\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eIndieReader\u003c\/i\u003e 03\/20\/2026","brand":"Ryan Normandeau","offers":[{"title":"Hardcover","offer_id":48520208056575,"sku":"9798887503585","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bb959c23-1bff-4ca5-9f50-4b5c6acef8b9.jpg?v=1778741380","url":"https:\/\/www.whiterainbookhouse.com\/products\/connective-tissue-ryan-normandeau-9798887503585","provider":"WR Book House","version":"1.0","type":"link"}