{"product_id":"conservative-political-communication-sharon-e-jarvis-9780815393863","title":"Conservative Political Communication: How Right-Wing Media and Messaging (Re)Made American Politics","description":"\u003ci\u003e \u003c\/i\u003e\u003cp\u003eConservative Political Communication examines the evolution of appeals, media, and tactics in right-wing media and political communication, tracking trends and shifts from the early days of contemporary conservatism in the 1950s to the Trump administration.\u003c\/p\u003e \u003cp\u003eThe chapters in this edited volume feature the work of senior and junior scholars from the fields of communication, journalism, and political science employing content analytic, experimental, survey, historical, and rhetorical research methodologies. Analyses of the rise of the 24-hour news cycle, the range of partisan news sources, and the role of social media algorithms in political campaigns yield insights for our media and information ecosystems. A key theme across these chapters is how right-wing channels and communications help and hinder \u003ci\u003epartisan fragmentation\u003c\/i\u003e, a condition whereby novice elected officials create personal conservative brands, appeal to the base through partisan media, and complicate senior leadership's ability to engage in bargaining, compromise, and deal-making. This volume interrogates conservative media and messaging to track where these processes came from, how they functioned in the 2016 U.S. presidential campaign, and where they may be going in the future.\u003c\/p\u003e \u003cp\u003eThis book will interest scholars and upper-level students of political communication, media and politics, and political science, as well as readers invested in today's political media landscape in the United States.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sharon E. Jarvis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0815393865\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780815393863\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/15\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d","brand":"Sharon E. Jarvis","offers":[{"title":"Paperback","offer_id":43943717699839,"sku":"9780815393863","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_e0ab2365-63ab-46ba-8eae-ffe50b7ea311.jpg?v=1681499669","url":"https:\/\/www.whiterainbookhouse.com\/products\/conservative-political-communication-sharon-e-jarvis-9780815393863","provider":"WR Book House","version":"1.0","type":"link"}