{"product_id":"constructing-effective-questionnaires-robert-a-peterson-9780761916413","title":"Constructing Effective Questionnaires","description":"\u003cp\u003eAt the heart of all successful survey research is asking the right questions. \u003cb\u003eConstructing Effective Questionnaires\u003c\/b\u003e is intended for all who commission, conduct, and evaluate research based on asking questions. This book offers Robert Peterson′s pragmatic perspective on questionnaire construction - one based on a balance of personal experience plus in-depth knowledge of the conceptual and methodological literature of the behavioral sciences. From specific question wording to overall questionnaire design, the book is a comprehensive guide to this critical element of survey research. Throughout the book, Peterson repeatedly stresses the importance of empirically testing and evaluating questions, not only to identify whether they work, but also \"why\" they work. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert A. Peterson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0761916415\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780761916413\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/22\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.94h x 7.10w x 0.36d","brand":"Robert A. Peterson","offers":[{"title":"Paperback","offer_id":43990315860223,"sku":"9780761916413","price":151.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_104190ac-e59b-418c-934d-73dbd9d7b79e.jpg?v=1683304073","url":"https:\/\/www.whiterainbookhouse.com\/products\/constructing-effective-questionnaires-robert-a-peterson-9780761916413","provider":"WR Book House","version":"1.0","type":"link"}