{"product_id":"consumer-aesthetic-experience-in-a-krittinee-nuttavuthisit-9783639221688","title":"Consumer Aesthetic Experience in a Retail Context","description":"This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Krittinee Nuttavuthisit\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3639221680\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783639221688\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e VDM Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"Krittinee Nuttavuthisit","offers":[{"title":"Paperback","offer_id":44126002413823,"sku":"9783639221688","price":63.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_07c79803-8df4-4fd1-b21d-f74ce3980238.jpg?v=1687445743","url":"https:\/\/www.whiterainbookhouse.com\/products\/consumer-aesthetic-experience-in-a-krittinee-nuttavuthisit-9783639221688","provider":"WR Book House","version":"1.0","type":"link"}